Overview
Matt Webb explores how individuals can create positive community change through collective action. The concept of collective efficacy demonstrates that people can make meaningful differences by working together on local initiatives.
Key Points
- Communities can organize grassroots initiatives like swift nest box installations - collective action amplifies individual impact beyond what any person could achieve alone
- Collective efficacy is the belief that acting together creates change - small local efforts can scale to influence legislation and policy
- Success in one area can fund unconventional community projects - entrepreneurs can reinvest profits into experimental spaces that benefit artists for free